As a team, we sat down and discussed who we are and what want to be. We asked a lot of tough questions and did a lot of self-reflection. After weeks of getting to the core of our organization, we crafted these statements. They’re short and simple, but they carry a ton of weight. We keep these in mind with every trail we design and program we plan. We’re extremely proud of what we do and the services we offer to the people, and these statements help us remember why we’re here and keep us focused on the people of Roanoke.


Be the reason people choose Roanoke.


Build a welcoming community through play.

Core Values

Health and Well-Being, Inclusion, Service Excellence, Sustainability